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Athlete to
Entrepreneur

The only space designed specifically to turn elite athletes into business owners

Follow dozens of others and transform your idea into a profit making business with Shift: It’s built for athletes, by people who understand your unique mindset, strengths and challenges. Make your next big move count!

You’ve trained your entire life to win. You know what it takes to perform under pressure, push beyond limits, and achieve success. But what happens after the whistle? How do you apply everything you’ve learned as an athlete to building a business that works?

Shift is a practical, no-nonsense business programme for athletes who want to launch and grow their businesses.

Why Make the Shift?

Matches Your Mindset

For people who perform at the highest level and need a clear, competitive framework to build a business.

Gives You a Playbook

No business bullsh*t. Real, practical steps to launch and grow your own business.

Surrounds You with the Right People

Connect with business mentors, investors, and fellow athlete-entrepreneurs.

Gets Results Fast

Learn exactly how to make your business work, from your idea to launching and beyond.

SHIFT is exclusively for athletes who want to become entrepreneurs. It is not a generic career transition programme.

Programmes

Choose the right one for you.

Bronze

For athletes who want practical business tools but to run at their own pace.

£500

Silver

For athletes a seeking group-guided experience with expert insights and personalised support.

£1,500

Gold

For athletes who want one-on-one guidance to build their business with advisors and mentors by their side.

£5,000

Platinum

For athletes wanting a concierge level fully services approach to scale their business.

£50,000

Hall of Fame

Athlete Stories

Engaging, energising, and easy. The programme provided exactly what I needed to guide my thinking and actions. The relationship we built was strong enough to challenge me when I needed it, whilst also encouraging me to keep moving forward in the face of the challenges that come with getting any business up and running
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Calum Clark

Saracens RFC

We wanted build a business for engaged couples working towards their wedding day from a fitness and wellness perspective but didn't know how to start. The course gave us the knowledge, confidence and direction we needed. We were able to condense all our ideas down into a focused business model that we have now launched.
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Jess Tappin

Ex England and Team GB

We had no idea how to start our business before the course. It enabled us to streamline our vision. But, it wasn't just about learning and advice, it was the momentum and energy that got us to the point of launch. It's also been really good fun meeting other people. We now feel confident that we can put our best foot forward with our startup.
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Dom Morris

Professional Rugby Player

What You'll Get

Clarity

A business launch manual that will be your guide in turning your idea into reality.

Mentorship

We will pair you with an entrepreneur who will guide you through your launch and beyond.

Business Skills

Learn everything you need to know about how to model, market, and grow your venture

Community

Connect, support and share ideas with fellow athlete-founders on the same journey.

What You'll Learn

How to apply your elite athlete mindset to building a business.

Create your brand, marketing, and customer base.

Define your business idea and make it real.

How to avoid common startup mistakes that kill businesses early.

How to fund your business and manage money wisely.

When is the Right Time to Start?

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There is no perfect time. So take control of your future now. The best time to start building your next move is before you need to.

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Get in touch

Book some time in with us to discuss what the best next steps are for you. Whatever you decide to do, we will do our best to point you in the right direction.

Message us directly:

hello@shiftelitesport.com

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