Follow dozens of others and transform your idea into a profit making business with Shift: It’s built for athletes, by people who understand your unique mindset, strengths and challenges. Make your next big move count!
You’ve trained your entire life to win. You know what it takes to perform under pressure, push beyond limits, and achieve success. But what happens after the whistle? How do you apply everything you’ve learned as an athlete to building a business that works?
Shift is a practical, no-nonsense business programme for athletes who want to launch and grow their businesses.
Why Make the Shift?
Matches Your Mindset
For people who perform at the highest level and need a clear, competitive framework to build a business.
Gives You a Playbook
No business bullsh*t. Real, practical steps to launch and grow your own business.
Surrounds You with the Right People
Connect with business mentors, investors, and fellow athlete-entrepreneurs.
Gets Results Fast
Learn exactly how to make your business work, from your idea to launching and beyond.
SHIFT is exclusively for athletes who want to become entrepreneurs. It is not a generic career transition programme.
Programmes
Choose the right one for you.
Silver
For athletes a seeking group-guided experience with expert insights and personalised support.
£1,500
Gold
For athletes who want one-on-one guidance to build their business with advisors and mentors by their side.
£5,000
Hall of Fame
Athlete Stories
Engaging, energising, and easy. The programme provided exactly what I needed to guide my thinking and actions. The relationship we built was strong enough to challenge me when I needed it, whilst also encouraging me to keep moving forward in the face of the challenges that come with getting any business up and running

Calum Clark
Saracens RFC
We wanted build a business for engaged couples working towards their wedding day from a fitness and wellness perspective but didn't know how to start. The course gave us the knowledge, confidence and direction we needed. We were able to condense all our ideas down into a focused business model that we have now launched.

Jess Tappin
Ex England and Team GB
We had no idea how to start our business before the course. It enabled us to streamline our vision. But, it wasn't just about learning and advice, it was the momentum and energy that got us to the point of launch. It's also been really good fun meeting other people. We now feel confident that we can put our best foot forward with our startup.

Dom Morris
Professional Rugby Player
What You'll Get
Clarity
A business launch manual that will be your guide in turning your idea into reality.
Mentorship
We will pair you with an entrepreneur who will guide you through your launch and beyond.
Business Skills
Learn everything you need to know about how to model, market, and grow your venture
Community
Connect, support and share ideas with fellow athlete-founders on the same journey.
What You'll Learn
How to apply your elite athlete mindset to building a business.
Create your brand, marketing, and customer base.
Define your business idea and make it real.
How to avoid common startup mistakes that kill businesses early.
How to fund your business and manage money wisely.
Get in touch
Book some time in with us to discuss what the best next steps are for you. Whatever you decide to do, we will do our best to point you in the right direction.
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